{"id":1548,"date":"2022-02-07T12:35:59","date_gmt":"2022-02-07T12:35:59","guid":{"rendered":"https:\/\/lite16.com\/blog\/?p=1548"},"modified":"2022-06-17T04:54:36","modified_gmt":"2022-06-17T04:54:36","slug":"new-rules-for-b2b-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/lite16.com\/blog\/2022\/02\/07\/new-rules-for-b2b-e-mail-marketing\/","title":{"rendered":"New Rules for B2B E-Mail Marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.admedia.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-35-1.jpg?resize=1024%2C717\" alt=\"See the source image\" \/><\/p>\n<p>Since we are now in the era of digital, email marketing has become a vital component of B2B marketing. While many of the fundamentals of email marketing haven&#8217;t changed, some have. Here are the new b2b email marketing rules and why you should follow them.<\/p>\n<ul>\n<li>Email frequently, but not too frequently<\/li>\n<li>B2B buyers want to hear from you by email<\/li>\n<li>Personalization<\/li>\n<li>Use email to move leads down the funnel as well as up the funnel<\/li>\n<li>Don\u2019t be stuffy<\/li>\n<\/ul>\n<ol>\n<li>\n<h4>Email frequently, but not too frequently<\/h4>\n<\/li>\n<\/ol>\n<p>If your b2b brand is only sending one email every 25 days, it&#8217;s time to up your game.<\/p>\n<p>You don&#8217;t want to spam your clients, but most b2b buyers say they want more email, not less.<\/p>\n<ol start=\"2\">\n<li>\n<h4>B2B buyers want to hear from you by email<\/h4>\n<\/li>\n<\/ol>\n<p>B2b buyers want more emails from you, not less.<\/p>\n<p>Notably, phone calls were the least preferred form of communication, indicating that some of your sales department&#8217;s cold-calling should be replaced by cold-emailing.<\/p>\n<ol start=\"3\">\n<li>\n<h4>Personalization<\/h4>\n<\/li>\n<\/ol>\n<p>Using a customer&#8217;s first name in an email greeting is no longer considered personalization.<\/p>\n<p>Personalizing your email campaigns now includes the following:<\/p>\n<ul>\n<li>Sharing of local events and news with your customers<\/li>\n<li>Offers for specific customer groups<\/li>\n<li>Product\/service or format-based content delivery<\/li>\n<li>Prepare brand-new email sign-up intros<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h4>Use email to move leads down the funnel as well as up the funnel<\/h4>\n<\/li>\n<\/ol>\n<p>Email has traditionally been a top-of-funnel approach. B2B brands frequently use the channel to increase audience awareness and engagement. This includes newsletters, downloadable content, and promotions.<\/p>\n<p>If a lead or client hasn&#8217;t converted in a while, they&#8217;ll see your brand&#8217;s name in their email, remember who you are, and hopefully click to see how your employees have been helping their community, what new product you&#8217;re offering, or what webinar you&#8217;re promoting.<\/p>\n<p>It&#8217;s great if you can move them down the funnel, but most brands aren&#8217;t targeting their emails closely enough.<\/p>\n<ol start=\"5\">\n<li>\n<h4>Don\u2019t be stuffy<\/h4>\n<\/li>\n<\/ol>\n<p>Yes, customers and leads expect professionalism. It&#8217;s no longer acceptable to use formal, jargon-filled language. Adding an emoji to your subject line is a simple way to test what your customers like. You could also write the same email in two different voices\u2014your brand voice and a less formal voice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since we are now in the era of digital, email marketing has become a vital component of B2B marketing. While many of the fundamentals of email marketing haven&#8217;t changed, some have. Here are the new b2b email marketing rules and why you should follow them. Email frequently, but not too frequently B2B buyers want to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10,1],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-technical-how-to"],"_links":{"self":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/comments?post=1548"}],"version-history":[{"count":1,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1548\/revisions"}],"predecessor-version":[{"id":1549,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1548\/revisions\/1549"}],"wp:attachment":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/media?parent=1548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/categories?post=1548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/tags?post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}