How TikTok platform is redefining influencer marketing

In 2016, a modest video app geared toward teenagers made its global debut. Fast forward to 2021, and the aforementioned app, TikTok, is one of the world’s fastest growing. Indeed, Oberlo reports that 689 million users have embraced this dynamic and engaging platform, including businesses seeking to expand their reach through digital marketing. Once viewed …

5 Reasons Why Guest Posting Is Valuable For Local Businesses

When considering online marketing strategies for your local business, local SEO is almost certainly the first thing that comes to mind. However, you can also use unconventional methods such as guest posting. Indeed, guest posting can be extremely beneficial for small businesses. Simultaneously, you may wish to justify the time and effort required for guest …

How to Calculate Market Share and Find New Growth Avenues

Market share is a company’s percentage of total sales in an industry. In essence, if you operate in $1 market and generate $100 million in annual revenue, you have a 1% market share. However, in the online world, it is not always about sales. For instance, in the case of Facebook, the primary service they …

How to Position Your Brand Effectively: A Value-Based Approach

Developing a consistent brand image has been shown to increase revenue by up to 23%. Simply by establishing a clear and consistent brand positioning strategy, your business can increase clientele, increase revenue, and optimize all marketing efforts. Developing a brand positioning strategy requires conducting market segmentation and defining your target audience. After that, you can …

What Are Display Ads? Display Advertising Explained

Advertising is a critical component of running a business — and doing it well online is critical in today’s competitive online marketplace. What Are Display Ads? Display advertisements are visual advertisements that appear on websites, mobile applications, and social media platforms. They frequently contain text, images, video, and occasionally audio. As with any other form …

Everything You Need to Know About Marketing Calendar

Running a business or working in an organization can be stressful and time-consuming. If you’re in charge of marketing and are responsible for driving customers to your website in order to convert and sell, it can be overwhelming. A marketing calendar is one of the most effective tools you can use. Your marketing calendar can …

5 Influencer Marketing Tools to Find Influencers

If you choose not to use a platform or an agency to manage your influencer marketing, you will be responsible for cultivating relationships with influencers. To begin, you must identify the influencers who dominate your niche. If you are a frequent online participant in your niche, you may already have a good idea of who …

Can genuine influencer marketing play a part in a brand’s content strategy?

Influencer marketing is not a new concept by any stretch of the imagination. Although the term ‘influencer’ was not officially coined until 2019, the concept has existed for some time. It’s an integral part of brand engagement and marketing, with the influencer marketing industry expected to reach a $15 billion valuation by 2022. It is …

The advantages of running influencer marketing campaigns on a proprietary platform

There are numerous advantages to utilizing an influencer marketing platform. As marketing professionals struggle to demonstrate the return on investment of their marketing campaigns, having the intelligence of a proprietary platform is priceless. Conducting an influencer marketing campaign in-house can be extremely difficult. Teams are responsible for influencer selection and management, contract administration, campaign monitoring, …

This is why your influencer marketing campaigns are failing to deliver results

As an industry, we are naturally concerned with the effectiveness and efficiency of our campaigns. While this is understandable given our desire to deliver superior business results, the reality is that short-term success is impeding our path to long-term, global success. The majority of marketers, including agencies, take this results-driven approach, which is why their …