Email marketing is becoming the lifeblood of not only corporate communication but all online interaction. Research indicates that by 2023, there will be 4.30 billion potential email recipients. About half of all consumers (58% give or take) check their inbox first thing in the morning. It’s no secret that email marketing is a powerful tool for organizations looking to expand their customer base and bottom lines.
Email marketing allows you to provide more value to your audience, reach your target demographic at the right time, and have complete control of your contact lists. It’s an effective strategy for turning one-time buyers into repeat clients. Here’s why email marketing won’t die out.
- Emails save time and money
- Email is universally used and will remain so in the future
- For business purposes, this is the preferred mode of interaction
- Strong Return on Investment is Produced by Email Marketing
- Email marketing can be measured and adjusted accordingly
Emails save time and money
One of the many advantages of email marketing is its low cost. Depending on your platform, number of contacts, and volume of emails sent, it may only cost a few hundred pesos a month to maintain. Vertical Response’s free email marketing plan includes sending up to 4,000 emails per month to a maximum of 1,000 contacts, whereas MailChimp’s free plan lets you send 12,000 emails per month to an unlimited number of subscribers. Both offer subscription plans for businesses with a higher volume of outgoing messages.
Email is universally used and will remain so in the future
According to HubSpot, there are already 4 billion active email users, and that figure is expanding every year. The fact that at least 91% of people check their email at least once every day should be plenty to convince you to start using it.
More people use email than any other social network. Pew Research found that 79% of internet users had a social networking profile, whereas 92% use the internet. Email marketing is seen as effective by 81% of retail specialists surveyed by eMarketer, but only 51% share this view regarding social media.
For business purposes, this is the preferred mode of interaction
When first establishing rapport with a brand or customer, email marketing is one of the most effective means of follow-up and communication. When compared to phone calls or text messages, email is often more discreet. Some 73% of millennials and 86% of professionals say that email is their preferred means of company communication.
An official announcement or decision is not the time to send a message through an app, especially if your audience is not yet prepared to purchase.
Strong Return on Investment is Produced by Email Marketing
When compared to other channels like social media, internet search, and direct mail, email marketing has a 66% higher conversion rate. Only 17% of people surveyed said they would rather get promotional information via social media than email. More than half of your clientele (61%) says they check their inbox for your weekly promotional email. The ROI on email marketing is substantial, at $44 for every $1 spent.
Email marketing can be measured and adjusted accordingly
Tracking campaigns is a standard feature of most email marketing software. Delivery rates, bounce rates, unsubscribe rates, open rates, and click-through rates may all be analysed to determine how successful your email marketing campaigns are.
It’s also worth noting that emails include a lot of customization options. You may quickly reach a wide audience or more targeted subsets of customers. You can do this by segmenting your mailing list and sending targeted email campaigns. Knowing who you’re writing for and what they need is crucial.