Here are five tips for businesses looking to maximize their email marketing efforts.

• Referral Programs
• Automated flows
• Integrate Facebook’s targeting abilities with your audience data
• Review Data Collection Program
• Segmentation of subscriber list

Referral Programs

Although it’s common sense that referral systems would help businesses find new customers, few actually use them. This is reducing the return on investment for their email marketing.

A referral program will incentivize your current subscribers to help you grow your mailing list. Depending on how your referral program is set up, subscribers may be compensated with coupon codes, gift cards, or points. Incentives for both existing and new subscribers are encouraged. Any processes that are associated with the referral program can, needless to say, benefit greatly from automation.

Automated flows

These “set and forget” flows are activated by the recipient’s behavior and may be tailored to fit any stage of the customer lifecycle. Flows provide for a more customized method of email marketing, which is very well received by recipients. Unlike campaigns, which are typically iterative, flows may be set and forgotten about, saving time and effort for businesses over time.

Many other events can set off a flow, such as the customer leaving the site without completing a purchase, browsing a specific product or category, or being a new customer.

Integrate Facebook’s targeting abilities with your audience data

It is recommended to use a cross-channel campaign to support and supplement your email marketing efforts. Lead generation campaigns on Facebook, where ads offer an incentive to potential new users, are a common type of cross-channel campaign. When a customer provides their first-party information (email address or phone number), they are added to a mailing list and automatically enrolled in a follow-up email campaign.

Review Data Collection Program

The majority of the time, satisfied customers will submit glowing reviews on Google, your site, or elsewhere online. Social proof is a powerful tool, and by scanning these reviews and incorporating them into your email content, you may persuade readers to try out or buy your product.

Since website traffic is a major ranking element, a review gathering technique that encourages visitors to click through to reviews on your own website can also improve your SEO.

Segmentation of subscriber list

If you don’t become too specific in your user segmentation, you can reach your audience in a way that makes it easy to personalize the frequency with which they get emails. The most common method for accomplishing this is through user behavior-based categorization. The people you send emails to could be those who have opened your messages or bought from you during a specified time frame. How often a product is purchased will determine how long of a time period you use. If you’re in the business of marketing refrigerators to consumers, rather than toothbrushes, you should space out your mailings far more than every three months so as not to bother your customers with material that is no longer relevant to them.

You may add location-based segmentation to your toolbox along with behavioral segmentation if you’re looking to reach people who are in close proximity to a physical store in anticipation of a sale or other event. This space could, for instance, serve as a showroom for a fresh batch of refrigerators that are now available for purchase and immediate shipment.