Trendy ways to increase customer engagement with email marketing

Trendy ways to increase customer engagement with email marketing

In recent years, email marketing has risen to prominence. As a result of the Covid-19 pandemic, fewer people are making in-person purchases and instead prefer to shop online or have their goods delivered to their homes. This means that companies are facing stiffer and stiffer competition to win over their subscribers through email. As more and more people spend their time online, email marketing will remain an effective strategy. Marketing automation software is invaluable for businesses that want to create and manage effective email marketing campaigns and stay abreast of industry developments.

The click and conversion rates you desire cannot be attained without first optimizing your email marketing campaigns. Let’s examine three modern strategies for enhancing the efficacy of your email marketing.


While privacy has always been important to marketers, recent developments in email marketing—such as Apple’s Mail Privacy Protection, which was released in September 2021—have altered the KPIs by which businesses evaluate their success. It is difficult for senders to get a true picture of open rates from iOS users because Apple’s policy lets them hide their email addresses and locations, making open rates appear inflated.

Email open rates have not been affected by Apple’s MPP as predicted in email marketing trends for 2022, but many marketers have still de-emphasized the metric. More and more organizations rely on key performance indicators like click-through rates, conversion rates, list-growth rates, and strategies like concentrating on segmentation of subscriber lists.

Considering the future of email campaigns, privacy-proofing should be a top priority in light of the proliferation of privacy protection measures. In order to back up high levels of consumer engagement, you should prioritize increasing your collection of zero-party data and streamlining your first-party data. Since zero-party data comes directly from your subscribers, it is extremely valuable. Incorporating it into your advertising campaign is a safe bet, and it will yield results.

Utilizing AI for personalization

Email marketers are increasingly focusing on personalization as a means of developing meaningful relationships with their customers. Even though targeted promotions have been around for a while, the increasing demand for them and the positive results they’ve produced have been noted in recent years.

Using AI takes the effectiveness of your email marketing campaign to the next level. The subject line is the first thing a subscriber sees, and AI can generate these with greater precision and success. Customer emails will be more personalized and use recipients’ names thanks to AI. That being said, your email will be less likely to be ignored among the masses. (New estimates put daily email volume at an unbelievable 333.2 billion!)

Despite the fact that customized subject lines have become standard practice in email marketing, AI has the potential to take things to the next level. Artificial intelligence (AI) will be used by marketers to make product recommendations to consumers who are likely to be interested, along with relevant personal information such as a consumer’s birthday, and these recommendations will be seamlessly integrated into regular email correspondence.

As noted in implications of AI in SME business, your company may fall behind rivals if you don’t use AI as a potent marketing tool. Sending out generic campaigns and promotions can make customers disinterested and reduce their desire to interact with your brand. Increasing click-through rates and, by extension, sales, can be achieved by collecting data on customer behavior and using that information to inform future marketing campaigns.

Updating design features

Email marketing campaigns are only as effective as the information they contain, so it’s crucial to stay on top of what’s new and accessible in terms of design. This is the first thing that your subscribers will see when they open your email, and it will heavily influence their decision about whether or not to read further.

All the most popular social media apps for smartphones and web browsers now have a dark mode option. The system of these devices now incorporates this feature, allowing users to toggle between modes with the click of a button. It’s more comfortable on the eyes than light mode, and it saves power by decreasing blue light. The incorporation of support for Dark Mode is rapidly becoming the standard in email layout as more and more users switch to using the setting. Email templates should be designed to look good in both light and Dark Mode, so marketers may want to discuss this with developers.

Visuals are crucial for email campaigns overall, and large, bold fonts are all the rage for drawing in readers. Using larger font sizes is another simple way to make content more accessible to people with visual impairments. Use semantic tags and think about how using a larger font to highlight the most important part of your campaign will also inform the hierarchy of the language.

When creating an email marketing campaign, email signatures are often overlooked. You can use them to draw attention to your company’s social media accounts, which is a powerful marketing tool. Include a call to action, links to your social media pages and website, and other clickable content to get your subscribers to take action.

In Conclusion

Knowing what’s happening in the world of email marketing will help your business succeed in a crowded marketplace. Your strategy should prioritize the customer’s needs and use tried-and-true methods to improve their experience in order to increase conversions.