There are many advantages to using a customer relationship management (CRM)-enabled email marketing platform (or an email marketing platform that integrates with a CRM) for your business.
- Clearly defining your target audience
- Simple access to marketing channels
- Central place for audience data
- Specifically tailored advertising campaigns
- Simple to create engaging, effective emails
Clearly defining your target audience
Having all of your client information in one place allows for more clear analysis of your target demographic and their needs. Keeping tabs on how your customers are responding to your various marketing efforts will help you determine what’s working and what isn’t, as well as where your company has room to develop.
Simple access to marketing channels
It can be challenging to turn customer insights into actionable tasks like personalized communication or segmentation if your customer data is stored in a location that is disconnected from your marketing channels. It also makes getting lost more likely. Integrating or building a CRM into your email marketing platform ensures that all of these features work together. It also gives you the data you require.
Central place for audience data
By integrating an email marketing platform with a customer relationship management system, you can store and organize all of your relevant customer data in one place. This makes it easily accessible to everyone in your company who needs it, from sales to marketing. The CRM records interactions with customers such as phone calls, sales activity, customer notes, user behavior, and more. This data can be mined for insights and trends.
Specifically tailored advertising campaigns
Email marketing campaigns that take into account the specific interests and preferences of their recipients have the highest success rate. By automatically gathering, sorting, and storing relevant user data, a CRM makes this process much simpler.
Simple to create engaging, effective emails
Customers can receive emails optimized for their specific mobile, tablet, or desktop browser settings with the help of an email marketing tool that is integrated with their customer relationship management system. This is crucial for a constant and interesting user experience and can help increase the participation in your campaign.