Including curated content in your content strategy increases its diversity, authority, and appeal to a wider audience. Accumulating multiple endorsements from respected individuals is a surefire way to boost your brand’s authority and pique the curiosity of your target market.

However, despite appearances, content curation is not a simple process. If you want your user-generated content (UGC) and other authoritative content to have the greatest possible impact, you can use technologies that make this process easier. To help you find the most relevant information for your brand, we’ve compiled a list of the five top content curation tools.

• Flockler
• Pocket
• Curata
• ShareIt
• UpContent

1. Flockler

Flockler is widely acknowledged as an excellent tool for bolstering social proof and producing pertinent content for your channels. Hashtags, usernames, and pages from Instagram, Facebook, YouTube, Twitter, and TikTok may all be modified within the app.

Whether you’re looking to change the grid or get a high-quality movie, slideshow, or carousel format, the website has you covered. It also features a moderation function where team members may decide if anything in the queue has to be manually posted or not.

Flockler streamlines the process of curating information for social media by doing the legwork of finding and organizing material, as well as editing and syncing posts across all channels.

2. Pocket

Pocket is a useful information curation application that stores your bookmarks, photographs, and articles in one place, where you can access them and update them later. By contrast, Pocket removes the hassle, allowing you to just click the Pocket plugin button whenever you come across content that you’d like to save for later. With everything in one place, you can pick and choose what to share on social media without having to do any more work after conducting an Internet search.

3. Curata

Curata facilitates the collaborative gathering of information from a wide range of online sources. Simple to use, it can scour content from a wide range of online sources, including blogs and social media.

Curata can sift through the web and organize content from various locations. When searching online, the best results can be found by using specific keywords, specific company or author names, certain news sources, and specific pieces of material that have been shared. The tool arranges them so that you can plan and share the curated information at a later time, as well as add your own thoughts and embed images.

Curata provides a proprietary learning engine that enhances search results based on user ratings, in addition to standard features like searching and sharing.

4. ShareIt

If you’re a marketer, you can use ShareIt, a free content curation tool. The most common way to access desired material is by typing a term. The best material from all of your social media accounts will be showcased. Blogs, videos, and other online content may all be easily found with the help of this application.

ShareIt also supports influencer discovery, with a dedicated tab for discovering key opinion leaders who can help spread the word about your product. The level of interest in a topic among influencers may be quickly assessed, letting you zero in on the current fads. This app is great because it’s free, and it integrates with the brand’s Twitter account so that you can get more relevant results for your queries.

5. UpContent

The AI-powered UpContent initiative can scale to meet the needs of large-scale businesses’ marketing departments. The technology integrates with industry-standard services for hosting websites, scheduling social media posts, personalizing email marketing campaigns, and managing approval processes, keeping the whole team in the loop at all times. Each month, UpContent can sift through millions of pieces of content to find the ones that are most relevant to your brand and send them straight to you.