Since pay-per-click ads became a reliable source of income, unscrupulous individuals have tried to exploit them. Ad fraud, invalid traffic, bot clicks, and false clicks are all familiar terms among digital marketers.
In essence, advertisers pay for ad clicks that never resulted in a sale.
But how can advertisers protect their campaigns from fraud? Find out how to avoid ad fraud.
Preventing Ad Fraud
This digital ad fraud is usually committed by a hacking team. Several botnets have been identified, wasting millions of dollars in advertising.
They want as many ad tech marketing strategies to fail as possible. Competitor click fraud disrupts your business.
Competitor click fraud is often a simple tool rather than a complex system. Its main goal is to deplete the campaign’s funds.
It is possible to manually reduce the number of fake clicks. There are several ways to keep your campaign free of click fraud.
- Target Your Audience
- Traffic Flow Check
- Check ad placements
- Limit Clicking Times
Target Your Audience
If you target too many people, you risk click fraud. Ad demographics and regional targeting can help reduce fraudulent clicks and traffic.
Location-based advertising can help you target your audience rather than bots.
Traffic Flow Check
The volume of fraudulent traffic may fluctuate. Look for a pattern. You may see an increase in traffic or clicks but low conversions.
Ideally, you should check it twice per day, morning and afternoon. In case of suspicious behavior, monitor your network traffic and block any IP addresses or geolocations.
Keep an eye on your click traffic to identify IP addresses that should be blocked. Manually banning IP addresses is difficult because it is difficult to determine the traffic’s purpose. Clicks on your ad may be legitimate (from a prospective client doing research before buying) or malicious (from a competitor).
You must be cautious not to deter genuine buyers from clicking your ads.
Check ad placements
Many websites exist solely to host ads. Ad revenue is inflated because publishers attract low-quality traffic.
If the site is cluttered with ad banners, pop-ups, and low-quality content, it is probably an ad fraud site. The good news is that Google is creating dynamic exclusions so you can take advantage of these regularly updated lists.
Limit Clicking Times
Insomniacs are a lucrative market for advertisers, but they also attract click fraud.
Ads that run during your sleep are more likely to be targeted by bots and click farms. Stop and start your ads to attract real customers.
Consider signing up for a click fraud protection service and using these strategies to protect your ads. No more paying for bots and competitors to visit your site. You’ll save money while focusing on your loyal customers.