Email Analytics That Businesses Need To Track

Email marketing is still one of the most effective ways to connect with your audience and turn them into buyers. The effectiveness of your company’s email marketing campaigns can be assessed by tracking your email analytics. Outlook email analytics can track campaigns, improve customer engagement, and increase conversions. Set up a Google Analytics account to …

Seven reasons why brands should devote time and resources to email marketing

As the preceding statistics demonstrate, the majority of people who have access to technology have at least one email address. Everyone has an email address, and almost all users check their inboxes on a regular basis. The majority of digital marketers are currently investing in email marketing. Thus, more effectively allocating that budget can reveal …

What Is Google Search Console And Benefits?

Google Search Console is a free Google service that lets you examine, manage, and improve your site’s search engine ranking (SERPs). Use the tool to learn how Google sees your website. They can use this data to improve performance, discover problems, and remedy them. Search Console provides tools and reports for: Web Health. Google will …

Top 5 Best SMTP Providers

Are you looking for the best SMTP Server for sending transactional and promotional emails with a high rate of inbox delivery? Then you’ve arrived to the right location. We’ll analyze the top 5 SMTP Services based on functionality, cost, and deliverability in this article. What Is SMTP (Simple Mail Transfer Protocol)? The industry standard for …

How To Rank In Google Maps

Google Maps is probably the most well-known online map service. This is because Google Maps is a search engine that helps people find local businesses. High Google maps rankings are crucial for businesses targeting local customers. These top-ranked sites aren’t there by magic but are ranked as high as they are for some reasons you …

How to Prevent Click Fraud

Since pay-per-click ads became a reliable source of income, unscrupulous individuals have tried to exploit them. Ad fraud, invalid traffic, bot clicks, and false clicks are all familiar terms among digital marketers. In essence, advertisers pay for ad clicks that never resulted in a sale. But how can advertisers protect their campaigns from fraud? Find …

How brands can break boundaries with social entertainment

Video and social entertainment will pay off for marketers who are willing to experiment with formats, follow trends, and push boundaries. We look at how marketers can carve out their presence to maximize audience engagement. Many marketers used to think video was only for big campaigns. It is now the primary way consumers express themselves, …

5 key digital marketing trends for 2022

The digital world is constantly evolving. We looked into 2022 trends as we move into a new cookie landscape, a new generation of Google Analytics, and the massive growth of marketplaces. Listed below are the top five topics discussed Embracing the changing digital landscape Leveraging first party data Google Analytics (GA4) and automation Markets’ growing …

6 Ways to Boost Your E-Commerce Store’s Brand

Online retailers must double their efforts to maintain their competitive advantage. The e-commerce world is becoming more competitive. The pressure is on e-commerce stores to offer benefits similar to Amazon. You must constantly improve your online store. You can hire a Shopify design and development agency to help you plan your e-commerce strategy. Here are …

6 Digital Marketing Habits to Boost Your Business

Some people have odd morning rituals that have become second nature to them. This is applicable to digital marketers as well. They develop work habits that elevate them to the top of the marketing expert totem. Here’s what high-performing digital marketers do that might work for you: Thinking strategically Using tools wisely Quick action Organizing …