In today’s rapidly evolving digital marketing industry, SEO is essential. Getting organic traffic to your website is vital for any purpose, but it is not easy.
It takes some special techniques and strategies to get more organic traffic to your site.
We assume you’re reading this article because you’re wondering why your website isn’t getting any leads or organic traffic despite doing everything correctly and following all rules.
We have the answer right here. This article will explain why your website isn’t ranking and how to fix it.
Before we get into the reasons why your website isn’t ranking, let’s define SEO and its role in digital marketing.
- What Is SEO and How It Helps You
- Reasons Why Your Site In Not Ranking High On SERPs
What Is SEO and How It Helps You
SEO in simple terms stands for search engine optimization. These are all the rules and strategies you need to follow if you want your website to rank higher in the SERPs (search engine result pages). SEO includes all the things you need to do if you wish to increase both the quality and quantity of web traffic on your site as well as to publicize your brand/business by non-paid and organic means.
If done correctly, SEO is one of the few online marketing tools that can increase organic web traffic over time. Your traffic can grow over time if you publish quality content that you believe will rank for the right keywords, but paid advertising requires ongoing funding to send traffic to your site.
Reasons Why Your Site In Not Ranking High On SERPs
Getting a high ranking for your website is not easy, but it is not impossible. Let’s look at some of the factors that may be preventing your site from ranking well in the SERPs.
The Speed of Your Website:
One of the main reasons why Google does not rank your website highly is because it is slow and takes a long time to load. However, according to studies, a visitor will only wait 3 seconds for a website to fully load before leaving.
To avoid this issue, reduce the video and image size and avoid overcrowding your site with backlinks.
Incorrect Keyword Targeting:
You will struggle to rank if search engines do not understand the queries you are trying to answer. Not just web pages full of technical terms and random keywords that people may not be looking for.
Before writing your content, do extensive keyword research on your topic or use a keyword generator.
Google favors new and recent content. It needs to know that your website is active and that you are aiming high. If you want to rank well, you must regularly publish new articles or update old ones. It increases your chances of ranking well in Google. The more content you have on your website, the more keywords Google can use to measure it. If you want to buy permanent backlinks to improve your ranking.
Your Content Is Not Original:
Google hates plagiarism and will never let a website rank high in the SERPs if it contains it. A plagiarism is simply copying someone else’s work and claiming it as your own. This is a serious offense that can result in embarrassment, a bad reputation, and legal action.
You must ensure that your content is original, correct in grammar and punctuation, and free of plagiarism. You must first analyze the punctuation manually or using online tools such as Grammarly, Ginger, or SEOToolsCentre’s punctuation checker for 26 languages.
Before publishing, you must check for plagiarism. Use a plagiarism tool, preferably a free one, to check your content for plagiarism. Use SmallSEOtools’ free plagiarism checker.