How Do Email Screen Readers Work?

With a screen reader, people with visual or cognitive impairments can access content on their devices. It speaks text, images, page structure, and other elements. A screen reader user typically jumps from element to element on a page using their keyboard. Mobile phones have touchscreens for navigation. The page content is then read aloud or …

7 Common Rendering Issues in Outlook HTML Emails

Why does Outlook frustrate email developers? Let’s learn how to code Outlook HTML emails by looking at the most common rendering issues and solutions. This isn’t an exhaustive list of Outlook email coding issues, but it covers the most common ones. 1. No margin/padding in Outlook Outlook is one of the worst offenders when it …

Email Accessibility in Dark Mode: Coding Hints

For most developers, email’s dark mode is a well-known issue. Many coders appreciate the aesthetic and believe it gives our eyes a break. Putting aside personal preferences, there is still much debate about dark mode and email accessibility. Many devices and platforms have “Accessibility” settings for dark mode, but does that mean anything designed with …

How to Stop Gmail’s Image Download Button from Appearing in HTML Emails

It’s a tiny arrow in the right-hand corner of images. If you’re an email marketer who strives for email perfection, you’ll want to disable the Gmail image download button. It was first noticed in 2014, and some thought it was a Gmail webmail bug that would be quickly fixed. Years later, the Gmail image download …

How Does Email List Verification Software Help You?

Are your email campaigns stagnant or worse, non-existent? One of the main reasons could be the quality of your email leads or subscribers. Your email deliverability will likely suffer if your subscriber list contains a lot of spam traps, either role-based or inaccurate. Using email list verification software is the only way to avoid this. …

How Effective Is Email Scrubbing?

Effective email marketing can generate more engaged leads and higher conversion rates. But it can be pointless if your mailing lists aren’t up to par. Engagement can improve a sender’s reputation, increase conversion rates, and avoid spam folders. To avoid these unfortunate outcomes, keep your email lists clean by scrubbing them regularly. Cleaning up your …

5 Reasons Why It Is Vital to Clean Up Your Email List

Email has proven to be a highly effective method of communicating with both existing and new customers. Did you know that customers who make purchases as a result of an email promotion spend approximately 138 percent more than other consumers? That is why engaging your target audience consistently via email works and will be even …

How to Make Use of PHP’s mail() Function to Send Emails

To send emails directly from a PHP script, the first method is to use the built-in mail() function. To make use of the PHP send mail feature, users who host their PHP application or website on a local server must configure the Sendmail program by editing the php.ini file in their PHP installation directory. If …

What Every Email Marketer Should Know About Mailer-Daemon Spam

When you send an email to a defunct address, the mailer-daemon responds that the message was not delivered. If your inbox becomes suddenly flooded with delivery failure reports, this could be the result of someone sending emails from your address without your permission. Definition of Mailer-Daemon Email functions similarly to a virtual postal system. When …