How To Boost Your Email Click-Through Rates

You definitely want your recipients to open your email as soon as they see the title or subject, and then click a link to make a purchase, download content, or schedule an appointment. According to the 2020 Email Effectiveness Report, 55% of marketers say the most effective metric to measure email marketing campaign success is …

Google Analytics: Understanding Your Audience

Google Analytics is a fantastic tool for understanding your audience, tracking visitor behavior, and making improvements. It can help your business in many ways, but not all. Things You Can Do with Google Analytics 1. Real-time Site Traffic Monitoring Google Analytics not only shows who has visited your site previously, but also how many people …

Survey email ideas

Include a promotional offer Everything is straightforward – incentives are enticing and continue to work. This will increase involvement and encourage your subscribers to take the time to give their thoughts. This is precisely what Rifle Paper Co. does in their email data survey. They consider every part of their campaign: they define the purpose …

What you need to know about Video Email Marketing

When asked how they would prefer to learn about a product or service, 69 percent of consumers stated they would prefer to watch a short video rather than read an article or view an infographic about the product or service. As a result, it is clearly undeniable that long text-based emails are becoming obsolete. Video …

Automated milestone email

A milestone email is one that is sent to congratulate subscribers on a special occasion such as their birthday, subscription anniversary, or another significant date. They’re excellent for establishing brand trust and are certain to make your subscribers smile. It is customary to include discounts or special offers in milestone emails. A juicy discount combined …

Stunning eCommerce Email Design Tips

Obtaining opt-ins is only the beginning of the process. When you start trying to figure out how to keep your audience loyal and engaged over the long term, the true battle begins. Because there are so many potential touchpoints you can make, from saying “hello” to new subscribers to re-engaging passive users, there is no …

How to Use Lead Capture Forms to Get More Leads

What is a lead capture form? A lead capture form is a form with one or more fields for leads to fill out. And a CTA button. The form itself may be buried behind that button, but you select whether or not to use it. A page with only one CTA button is usually cleaner …

10 Inspiring Lead Nurturing Email Examples

Let’s debunk the myth that nurturing warm leads into consumers requires a lot of work and innovation. Make your leads feel unique. Sending useful, relevant, and professional material can help convert leads into paying customers. While each audience is distinct, all leaders have a trait. Marketers who use timely and engaging emails can alleviate pain …

How to convert website visitors into leads

What occurs when a visitor lands on your landing page? What strategy do you have in place to convert those visitors to leads? How can you optimize your current conversion strategies in order to increase lead volume and quality? We’ll demonstrate how to convert website visitors into leads using seven distinct lead generation tools and …

What Great Email Design Looks Like for Nonprofits In 2021

What does a great email design in the nonprofit sector look like? Is it about form or about function? Which is more important: style or substance? A well-designed email can make the difference between your readers clicking through and giving or not opening it at all. Today, we’ll discuss the elements that go into creating …