Email Marketing and iOS Update

Retailers today use every marketing channel available, from paid search to email and direct mail. Consider the retailer who uses Facebook ads to increase brand awareness and sales. Facebook’s targeting tools use a variety of data sources, including phone activity. The higher the ROAS, the more targeted the ads. But what if that data vanishes? …

Email Marketing Metrics That Matter

1. Delivery Rate This metric is important for tracking the health of your email list. A high delivery rate means you’ve reached your target demographic. If your delivery rate is low, focus on building a strong subscriber list. Delivery Rate = Delivery Rate = (Number of emails sent – Number of emails bounced) ÷ (Number …

Email Marketing is Still a Customer Engagement Workhorse

While consumers have never had more ways to interact with brands, many still prefer the tried and true method of email marketing. With so much focus on social media, SMS text messaging, and push notifications, it may be tempting to devalue email as a communication channel. But new research shows that’s a bad idea. MoEngage …

4 Ways to Improve Mobile Payment

Mobile payments are expected to account for 70% of all ecommerce sales by 2022. If you run an ecommerce site, now is the time to investigate the latest mobile payment software. Adding mobile payment options isn’t enough. Making mobile payments as easy as possible for your customers is critical. The easier it is for your …

5 Ways Retailers Can Add Value to Customers

1. Service It may sound simple, but shoppers are more likely to return to you and become loyal customers if you provide a better experience than your competitors. Retailers can ensure that their staff is meeting and exceeding customer expectations by regularly training new and existing staff in customer service delivery. Aside from providing excellent …

5 SEO Basics to Increase Website Traffic

Modern business relies on search engine optimization (SEO). If you sell online, you can’t grow your customer base if you’re on page 7. Studies have shown the importance of SEO, and here are some facts to back it up: Search engines drive up to 93 percent of all traffic. 7.5% never go past the first …

4 Customer Data Issues That Can Hurt Sales

Retailers can now use AI-based personalization to access vast amounts of customer data. You can create personalized customer experiences using customer data. Data capture through upselling and retention has changed how retailers interact with customers and prospects. According to McKinsey & Company, personal data based on user experiences and interests can deliver five to eight …

Retailers Make Some Costly Mobile Marketing Mistakes

Mobile marketing strategy is becoming increasingly important in retail plans as consumers spend more time on mobile than any other form of media. Nearly half of consumers increased their use of mobile apps during the pandemic. Retailers are investing heavily in apps like grocery list building platforms to engage with users and include this imperative …

Tips for Increasing Ecommerce Conversions

To grow and maintain a steady revenue stream, an ecommerce business must learn to increase conversions. Optimising the payment experience is one way. You can increase transaction success rates by improving the customer payment experience. As a result, even minor changes to the payment process can impact a company’s bottom line. So we need to …