There are numerous advantages to utilizing an influencer marketing platform. As marketing professionals struggle to demonstrate the return on investment of their marketing campaigns, having the intelligence of a proprietary platform is priceless.
Conducting an influencer marketing campaign in-house can be extremely difficult. Teams are responsible for influencer selection and management, contract administration, campaign monitoring, and reporting, among other things. Often, all of these responsibilities fall to a single ‘campaign manager’ or ‘creator partnership executive,’ and brands struggle to run a successful influencer marketing campaign with just one person.
This is where we enter the picture. At Influencer, our proprietary platform enables us to provide unparalleled assistance to clients looking to succeed on social media. We hope to demonstrate below that, whether you choose a full management package or simply want a technology platform to provide critical insights, a proprietary platform is critical for your next influencer marketing campaign.
What constitutes a proprietary platform?
By enabling brands to:
Identify authentic content creators
It is critical to identify the most authentic creators who are well-aligned with your audience. As a brand, locating these creators can be extremely difficult and time-consuming, but a proprietary platform can significantly simplify the process.
Verify selected creators
When you discover a creator through a proprietary platform, you can be certain that they have been thoroughly vetted from head to toe. Our approval process for creators is based on client-specific success metrics, as well as the creators’ previous campaign performance and content. This protects our clients by ensuring that they are working with creators who do not have a history of providing fraudulent or manipulated data. As a result, brands gain a thorough understanding of the creators with whom they collaborate and can form those critical long-term partnerships.
Ensure brand safety
Proprietary platform has an extensive content approval process in place to ensure the highest level of brand safety. The content is subjected to a rigorous, multi-step vetting process, with final approval by key stakeholders. This safeguards brand reputation and reduces the likelihood of errors, which is a significant benefit of utilizing this type of technology.
Maintain a cost-effective strategy
It’s no secret that influencer marketing can be costly. Without well-thought-out and executed campaigns, brands risk losing money and damaging their reputation. Skills such as sourcing creators, negotiating contracts, and gaining an understanding of how influencer marketing works can take years to master, and without the intelligence of a technology to guide decisions, it can be easy to make errors. These errors can be costly, and hiring the wrong content creators to create generic, thoughtless campaigns can have disastrous consequences. A proprietary platform helps to mitigate financial risks for a brand.
Gain critical insights
Proprietary platform also provides a 360-degree view of the content that are produced, as well as a real-time view of how each creator is performing. With data on reach, video views, engagement, and impact rate, brands can demonstrate the value of their campaigns and gain a better understanding of their marketing efforts.
When brands use this type of technology, they gain a more complete picture of their campaign and are able to demonstrate ROI. With the ability to track campaign success in real time, brands can also pivot their strategy and make critical strategic decisions when it matters most.