9 Email Segmentation Tips You Must Implement Immediately

Would you like to increase your email open rates, click rates, and unsubscribe rates? Segmenting your emails can significantly boost the effectiveness of your email marketing campaigns. You’re ready to begin segmenting your email list? Great! The following are 9 email segmentation ideas 1. New Subscribers Don’t abandon your brand-new subscribers by collecting their email …

How to Use the CoSchedule To Manage Your Email

Managing your content marketing very well is easier said than done.Whether you are working solo, you are in-house, or you are at an agency, you are juggling tons of tasks and tons of projects. From the social media publishing to the email campaigns to the blog posts and more, you will likely have more projects …

Determining How You are Going to Craft Your Content

When you already have your email types selected, and your goals are complete, now you will need to write the email copy that encourages your reader to take action. The following categories will be of help to ensure that your copywriters create content that will make your next email stand out. What Writing Style Does …

What Constitutes a High-Quality Email Open Rate and How Can You Improve Yours?

Your open rate is an important performance metric to track, and not just to see how you compare to the competition. While click-through rates, complaints, unsubscribes, and forwards all contribute to the effectiveness of an email marketing campaign, none of them matter if your emails are not opened in the first place. Without a high …

Should You Automatically Allow Google Ads to Make Recommendations?

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with a single click. This is to assist businesses in operating more efficiently, saving time, and providing value to their customers. Pros of Google Ads auto-applied recommendations There …

5 ways to turn first-time customers into return customers

While it’s common knowledge that repeat business is critical for success, many businesses allocate the majority of their marketing budgets to customer acquisition rather than retention. While acquiring new customers is important, consider the following: It costs five times as much to acquire a new customer as it does to retain an existing one, and …

8 do’s and don’ts of networking follow-up

Networking opportunities exist everywhere, whether you’re at a trade show, conference, or simply chatting with someone on your commute. You must seize every opportunity, as you never know who you will meet! Here are eight practical do’s and don’ts for following up professionally with someone after you’ve connected. The Do’s 1. Send a timely invitation …