What Constitutes a High-Quality Email Open Rate and How Can You Improve Yours?

Your open rate is an important performance metric to track, and not just to see how you compare to the competition. While click-through rates, complaints, unsubscribes, and forwards all contribute to the effectiveness of an email marketing campaign, none of them matter if your emails are not opened in the first place. Without a high …

Should You Automatically Allow Google Ads to Make Recommendations?

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with a single click. This is to assist businesses in operating more efficiently, saving time, and providing value to their customers. Pros of Google Ads auto-applied recommendations There …

5 ways to turn first-time customers into return customers

While it’s common knowledge that repeat business is critical for success, many businesses allocate the majority of their marketing budgets to customer acquisition rather than retention. While acquiring new customers is important, consider the following: It costs five times as much to acquire a new customer as it does to retain an existing one, and …

8 do’s and don’ts of networking follow-up

Networking opportunities exist everywhere, whether you’re at a trade show, conference, or simply chatting with someone on your commute. You must seize every opportunity, as you never know who you will meet! Here are eight practical do’s and don’ts for following up professionally with someone after you’ve connected. The Do’s 1. Send a timely invitation …

How to Create Great Business Images (for Non-Designers)

Visual content is critical to the success of your online marketing campaign. You require professional-looking images for your website, blog, or social media profiles. However, what if you are not a professional photographer or graphic designer? It’s fine, because there are numerous excellent resources available to help you find a variety of different images to …

How to Use a Design Brief

Each successful creative endeavour begins with an excellent design brief. Design briefs are a critical component of the design process and a useful tool for ensuring that all of your design requirements are met. They enable you to communicate your vision for the project and set clear expectations for the designer, while also providing ample …

Free Email marketing Booster(Bitrix24)

The History The Bitrix, Inc. was founded in the year 1998 by Sergey Rizhikov, The CEO Dmitry Valyanov, The President; Alexey Sidorenko, The VP; Vadim Dumbravanu, The VP of Technology; and Yury Tushinsky, CTO. Their first commercial product made was a CMS of still the same name (Bitrix) and it was released in 2003, and …