Easy Ways to Collect Email Addresses Online
1.Make sure that there’s something in it for them (and never, ever, spam)
You just think about those emails you open and those ones you delete immediately. I’m having a wide guess you don’t open any email that you don’t believe will have benefit you or your business in some way. If so be it, when you ask for a customer’s email, make sure you are offering them something that is valuable in exchange. Whether it’s an early access to a new product or sale or a coupon, an ebook or other piece of content that are thoughtful, or the opportunity to win a prize, when you ask for someone’s email, make sure that there’s something valuable in it for them.
2. Make use of popups to promote special offers
The strongest email collection method that is has been experimented with is utilizing the lightbox popups. Since email opt-in forms are usually nested in a site’s sidebar or footer, lightbox popups has made it very easy for users to subscribe to your emails if they choose. We’ve also studied a lot through channel segmentation and experimenting with different lightbox popups depending on how the user got to our site.
3. Offer free tutorial videos
The method of collecting email addresses to use for marketing purposes by offering free Excel tutorials and lessons via email for users is also a good means. You just need to develope a huge corpus of free content online, which will draw users through referrals from other websites and a solid organic search presence. Visitors who find these free articles helpful can sign up to receive more information and classes via email as the site is updated and more content is added. Users will want to stay up to date on the next latest free content that will be available on the site, and then you get to collect valuable email addresses to help market your paid products.
4. Use Facebook Ads
Without any question at all, it is observed that the most affordable and cost-effective way that you can grow a list of leads for email marketing is through Facebook ads. You can easily make figures in sales in less time by using direct targeted Facebook ads to capture leads (email and name). The user base for Facebook is at an all-time high, and also the age range of its users is ideal for most businesses these days. The user base ages ranging from 30-55+ has seen massive growth while the age group ranging from 13-25 has dropped off significantly.
Whether you have a medium sized business, a solopreneur or you have a large corporation, Facebook is an amazingly powerful way that can help you capture new leads. With even a modest budget you capture many of the new leads every day. And the best part of it is that these are leads that are pre-disposed to buy what you are selling. You can set your target on them very specifically based on their age, behaviors, geographic location, and even with their online purchase history.
So many companies grossed well into figures in sales, just from Facebook leads alone. On an average, you can capture anywhere from 50-150 leads per day by just using targeted Facebook ads. The good times will only last for so long before the user base will move on to something new.
5. Promoting your Newsletter signup throughout your website
You can collect email addresses through newsletter signups which can be included throughout your website. The location you can get the most signups from is a popup on your blog but visitors can also sign up if they select a box on any form. The process of putting it in the front of visitors is the best way you can do it, so any opportunity that you have, just add an option to sign up in front of visitors. One of the favorite tool that is used is the Mailchimp because it ties in well with WordPress websites and the management of subscribers and campaigns is very easy. It makes it easier to create beautiful newsletters and to send out your newest blog posts automatically. You can also make use of contests to gather subscribers but note that if this method is used, make sure entrants are able to opt in/out of your newsletter or else you can get many unqualified subscribers who are not really interested in what you have to say.